VendaraLean Library
Chart

Impact and Effort Matrix

Prioritise ideas on a 2 by 2 grid.

When to use it

Use it after a brainstorm. Score each idea for impact and effort, and it places them in quick wins, major projects, fill-ins and thankless tasks, ranked by impact per unit of effort.

What you enter

  • One idea per line: idea, impact (1-10), effort (1-10)

10 is the biggest impact or the most effort. Paste three columns from Excel.

What you get

  • Matrix
  • Ranked ideas

How it works

Ideas are ranked by impact ÷ effort. A score of 5 splits high from low on each axis.

How to use the Impact and Effort Matrix

The impact and effort matrix sorts a list of ideas into four boxes so a team can agree on what to do first.

  1. List each idea or action.
  2. Score impact and effort from 1 to 5 as a team.
  3. Do quick wins (high impact, low effort) now; plan major projects; batch fill-ins; drop thankless tasks.

Worked example

From 14 ideas raised at a team meeting, four land as quick wins (such as labelling shelf locations), three are major projects (such as re-laying out the cell) and five are dropped, giving the team a clear 30-day plan.

Common mistakes to avoid

Frequently asked questions

What are the four quadrants?

Quick wins, major projects, fill-ins and thankless tasks (sometimes called time wasters).

Is this the same as a PICK chart?

A PICK chart (Possible, Implement, Challenge, Kill) uses a similar 2×2 idea with different labels.

How many ideas should I plot?

Any number works, but 10 to 30 keeps the discussion focused.

Create your free accountUse the Impact and Effort Matrix online and download the Excel and print-ready PDF versions. Free, no credit card.

Related tools